The first flats inside the block which has replaced one of Reading's worst eyesores are nearing completion.
The site where the former King's Point stood is being transformed into a 18-storey luxury apartment complex.
The derelict office block and its infamous smiling face were demolished in October 2016 and have been replaced with the highest residential block in Reading, Berkshire.
Construction by CNM Estates is still ongoing with a finish date set for early November 2018, but potential buyers are being invited to look around two completed show homes.
The building offers impressive views of Reading's skyline including the River Kennet and Reading Abbey.
The most luxurious flats in the block will cost north of £800,000.
Steve Woodford, managing director of Haslams, which is marketing the homes, said: "I was born and bred in Reading, it used to be a place you wouldn't be seen out and about after a certain time.
"With The Oracle moving in and other changes we've seen the town centre is now vibrant and has so much to offer."
He added: "Before youngsters wouldn't want to live here but now it's a pretty cool place, we expect quite a few young professionals to move in as well as first time buyers and divorcees."
The building in King's Road will hold 103 apartments, 20 of which have already been sold to foreign buyers.
The one, two and three bedroomed apartments will be sold by Haslams based in Friar Street and London-based Savills.
The apartment complex will have its own car park, concierge desk, communal space and commercial units.
Car parking will be limited.
House hunters will be able to book tours of the show rooms from Saturday, April 14.